Meet the collective.

Jay Russo is the founder of Russo Collective, where he helps small and medium-sized businesses align their sales and marketing, strengthen brand consistency, and grow with greater clarity across print, digital, and customer-facing channels.

With over 20 years of leadership experience in marketing, sales, operations, and business ownership, Jay brings a practical combination of strategy, execution, and team leadership. As President of RB Printing, he also understands what it takes to move ideas out of theory and into real-world production, timelines, budgets, and results.

Through Russo Collective, Jay leads a small team of trusted specialists — each carefully selected for their ability to deliver without the typical agency overhead — who bring focused expertise in areas such as branding, design, digital marketing, content, web presence, automation, and modern marketing tools. This allows clients to receive strategic leadership from Jay while also benefiting from the right people being brought in for the right parts of the work.

Jay's approach goes beyond traditional marketing consulting. He helps organizations break down silos, clarify their message, create systems that actually work, and adopt modern tools like AI without adding unnecessary complexity. His work supports nonprofits, churches, construction companies, and growing businesses that want to present themselves more consistently, professionally, and strategically.

Eric Swadell is a founding partner of Russo Collective and one of the most experienced print professionals in the industry. With over 45 years in production, operations, and business ownership, Eric brings a depth of knowledge that is genuinely rare — the kind that only comes from building real companies, managing complex supply chains, and understanding print from every angle imaginable.

Eric's connection to RB Printing goes back to 1975. He grew up in the business, worked his way through school within it, and maintained his involvement even as he built expertise across other industries. He eventually became the owner of RB Printing before partnering with Jay Russo to continue and expand that legacy. That history gives Eric an institutional understanding of print production that no certification or course can replicate.

As a Certified Adobe and Print Professional, Eric supports clients through every stage of the print process — from initial concept and file preparation to paper selection, production method, and final delivery. He helps organizations avoid costly mistakes, make smarter decisions about how their materials are produced, and ensure that what gets printed accurately reflects and reinforces their brand.

Beyond print, Eric brings a background that spans component purchasing, warehouse and fulfillment management, systems development, and international trade. As a former licensed U.S. Customs Broker, he oversaw production and trade operations across Mexican Maquiladoras, managed just-in-time supply lines, and developed automated documentation systems for complex international workflows. That operational depth translates directly into his work with clients — he thinks in systems, manages projects with precision, and brings calm, experienced leadership to complicated situations.

Steve Russo is a media strategist, digital visibility specialist, and AI growth consultant who brings a decade of experience helping organizations build authority, generate demand, and adapt to a rapidly changing digital landscape. Partnering with Russo Collective, Steve focuses on the intersection of media, search strategy, and emerging technology — helping clients get found, get trusted, and grow sustainably.

Over the past decade, Steve has built and operated a regional media network serving communities across the Pacific Northwest, developing deep expertise in publishing, audience development, content strategy, and local market visibility. That experience — building real media infrastructure from the ground up — gives Steve an operational understanding of how attention works, how audiences are built, and how organizations can position themselves to capture both.

As AI continues to reshape how people search for information, evaluate businesses, and make decisions, Steve helps clients stay ahead of that shift. His work spans search optimization, AI-powered content strategy, automation, and the tools and systems that allow organizations to work smarter without losing the human relationships that drive long-term growth.

Steve is also part of the family legacy behind Russo Collective. His connection to this work is not just professional — it is personal. Like his brother Jay, Steve believes that technology should support human connection, not replace it. That conviction shapes everything he brings to clients.

Brad Stave is a senior marketing strategist with over 20 years of leadership experience across global tech companies, private corporations, institutions, and nonprofit organizations. His work focuses on blending data-driven marketing intelligence with compelling storytelling to help organizations scale engagement and strengthen their brand narratives.

Brad's leadership has guided brands through transformative growth by combining analytical precision with creative insight. His approach helps organizations build marketing systems that don't just generate activity — they deliver measurable results while strengthening the brand story that moves people to action.

Brad runs his own consulting practice and partners with Russo Collective on select engagements involving growth marketing, lifecycle strategy, brand strategy, and related work. Through that partnership, clients get access to sophisticated growth marketing strategy, lifecycle systems, and creative execution — the kind of expertise typically found only in enterprise-level organizations — brought to small and medium-sized businesses ready to scale with clarity and purpose.

Brad is also the founder and host of The Wide Lens Podcast, a fast-growing long-form interview podcast that explores untold stories and perspectives rarely covered in mainstream media. The show draws tens of thousands of listeners across Apple Podcasts, Spotify, and YouTube, demonstrating Brad's ability to build engaged audiences through strategic content and storytelling.