Jay Russo

Jay Russo is the founder of Russo Collective, a business growth and marketing consultancy that helps organizations align sales, marketing, brand, digital presence, and AI. He works primarily with small and mid-sized businesses, churches, and nonprofits that need senior marketing leadership but do not have — or do not yet need — a full internal marketing department.

He also serves as president of RB Printing & Marketing, a commercial print business operating since 1975. That role is not incidental to the consulting work — it is where it came from. Facing the same pressure most established businesses eventually face, Jay led RB Printing through its own transformation: rebuilding internal systems, adopting AI across daily operations, and expanding a print company into search visibility, digital strategy, and consulting. Russo Collective grew directly out of that work.

With over 20 years of leadership experience across marketing, sales, operations, and business ownership, Jay brings a practical combination of strategy and execution. He has run payroll, managed production schedules, sold the work, and answered for the results — which tends to make the advice more grounded than it would be from someone who has only ever consulted.

Through Russo Collective, Jay leads engagements directly and brings in trusted specialists and strategic partners for the parts of the work that call for focused expertise — branding, design, content, web development, automation, and modern marketing tools. Clients get senior strategic leadership from Jay, with the right people brought in for the right parts of the work rather than a fixed agency team billed whether they are needed or not.

His approach goes beyond traditional marketing consulting: breaking down silos between departments, clarifying the message, building systems that hold up under real use, and adopting tools like AI without adding complexity nobody asked for.